Conceptualized and executed the following content series for the National Organization of Italian American Women, including graphic design

Challenge: Create a space for new members of the organization to engage with each other; attract new viewers to the organization’s website and social media; generate new members

MEMBER SPOTLIGHT

Interview series showcasing members of the National Organization of Italian American Women

NEW MEMBER MONDAY
Brief profiles highlighting the newest members of the organization

#WISEWOMANWEDNESDAY
Quick posts featuring inspiring Italian American women.

REGION OF THE WEEK
To leverage our target audience’s fascination with travel to Italy, I launched the #Regionoftheweek campaign, incorporating photos and article related to a specific Italian region posted each week on Facebook, Twitter, and Instagram. This campaign crystallized each week with a blog post offering an overview of the region’s highlights.

ITALOFILES
Discovering the fun, funny, and sometimes quite quirky news stories from Italy