Conceptualized and executed the following content series for the National Organization of Italian American Women, including graphic design
Challenge: Create a space for new members of the organization to engage with each other; attract new viewers to the organization’s website and social media; generate new members
Interview series showcasing members of the National Organization of Italian American Women
NEW MEMBER MONDAY
Brief profiles highlighting the newest members of the organization
Quick posts featuring inspiring Italian American women.
REGION OF THE WEEK
To leverage our target audience’s fascination with travel to Italy, I launched the #Regionoftheweek campaign, incorporating photos and article related to a specific Italian region posted each week on Facebook, Twitter, and Instagram. This campaign crystallized each week with a blog post offering an overview of the region’s highlights.
Discovering the fun, funny, and sometimes quite quirky news stories from Italy