Experience

Manager, Development & Communications (Aug. 2014 – Present)  
National Organization of Italian American Women (NOIAW)
New York, NY

  • Direct all print and digital communications (website, blog, newsletter, social media, member/sponsor outreach, e-blasts)
  • Designed new website launched in January 2016
  • Craft social media and digital content strategy across all platforms; develop streamlined marketing calendar
  • Launch creative campaigns to increase exposure, support fundraising, and increase membership
  • Manage all staff, including administrative assistant, bookkeeper, and interns; report to Board of Directors
  • Recruit, support, and coordinate volunteers, including regional councils and event planners
  • Advise Chair and Board of Directors on key communication initiatives
  • Manage relationships with organization sponsors and partners, and coordinate annual programming
  • Source and supervise consultants to develop organization’s marketing infrastructure, including new customer database

Account Manager (Apr. 2013 – May 2014) 
Hausman LLC
New York, NY

  • Managed firm website: optimized for SEO, wrote content and news items, conducted photo shoots
    Primary point of contact for four client accounts, providing a wide spectrum of client solutions including:
  • Developed and wrote themed e-blast series celebrating an architecture firm’s 50-year anniversary
  • Created a new website for a law firm: wrote content, oversaw photography, facilitated design
  • Pitched and placed bylined articles, editing and/or ghostwriting as necessary
  • Strategized social media campaigns; led committee to kickstart social media for an architecture firm
  • Directed firm’s social marketing efforts, including blog, Twitter, Facebook, Pinterest, and LinkedIn, and e-mail blasts

Blog Editor/Marketing Coordinator (Dec. 2011 – Jan. 2013)
Compliance Search Group
New York, NY

  • Oversaw all daily content for two financial news blogs, including writing articles, hiring and managing freelance writers, editing guest and freelance submissions, and news curation; steadily increased uniques by 5,000 per month
  • Produced two daily newsletters using Constant Contact; grew subscriber list by 20K; increased open rates by 100%
  • Populated diverse social media channels with targeted content for audiences on Twitter, Facebook, LinkedIn, Google+, and Pinterest; led company’s embrace of new social media vehicles, including Tumblr

Digital Project Assistant (Oct. 2011 – Nov. 2011)   
Celebrations.com & TheGift.com
New York, NY

  • Rewrote articles, introductions, and meta-data to maximize SEO traffic
  • Proofread for grammar and spelling; completed page perfection using HTML and CMS

Intern (Jun. 2011 – Sept. 2011)
Michelin Red Guide U.S.
New York, NY

  • Researched restaurant news coverage and compiled database of relevant clips, critical information, and inspector notes
  • Proofread entire text of NYC, Chicago, and San Francisco Red Guides, on strict deadlines
  • Anonymously cold-called restaurants in NYC, Chicago, and San Francisco as a fact-checker; tracked data in Excel

Founding Blog Editor and LinkedIn Manager (Dec. 2010 – Dec. 2011)
Spartan Race LLC (Dec. 2010 – Dec. 2011)

  • Created company blog and built a share-worthy story around the brand; hired freelance writing team, designed editorial calendar, edited all blog content, and wrote daily blog posts leveraging customer base, such as feature interviews with Spartan Race athletes
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